Odoo
Leading for webshops, companies, products, customers, sales orders, customer communication and the central operational overview.
Customer case · E-commerce & fulfilment
From webshop order to shipping and accounting in one chain
For The Merchandise Company, Radorfa ICT Group connected Odoo, LogiAction and Exact Online into one controlled environment for branded webshops, order processing, fulfilment and financial administration.
CustomerThe Merchandise Company
IndustryMerchandising, e-commerce & fulfilment
SystemsOdoo · LogiAction · Exact Online
SolutionWebshops, order flow, warehouse and finance
The result
Less manual handover, clearer order tracking
Webshop orders go to the warehouse, shipping statuses return and invoices are checked. Employees can follow the order flow from Odoo.
Less manual entryOrders and financial data go to the right system without separate import and export files.
Follow an order throughThe same order number, current statuses and tracking connect the purchase to its shipment.
Checks before processingThe integration checks routing, invoice totals and VAT before financial processing completes.
Odoo, LogiAction and Exact Online each retain their role. The central setup also accommodates additional brands and webshops.
The challenge
Multiple branded webshops, one reliable execution process
The Merchandise Company manages multiple brands and webshops. Each webshop has its own assortment, visual identity, pricing and VAT setup, customer communication and order numbering. Behind these different shopping experiences, orders still need to be processed centrally, predictably and with a clear audit trail.
The project connected three responsibilities: sales and customer interaction in Odoo, warehouse execution and fulfilment in LogiAction, and invoicing and financial processing in Exact Online. Customer data, VAT, stock, order numbers, shipping methods and tracking information must remain consistent throughout that chain.
The architecture
Each system retains its specialist role
The solution does not replace the specialist platforms. Odoo controls the commercial order chain, LogiAction manages physical warehouse execution and Exact Online processes the financial documents. The integrations ensure that each system receives validated information at the appropriate process step.
LogiAction
Leading for physical warehouse stock and the operational execution of picking, packing and shipping.
Exact Online
Focused on invoices and credit notes, without unnecessary export of quotations or sales orders.
Odoo as the central environment
Brand freedom at the front, central control behind it
The Merchandise Company manages multiple companies and branded webshops from one Odoo environment, including DeckElite and Knapen Fanshop. A paid webshop purchase immediately becomes a confirmed sales order. This avoids unnecessary quotation steps and gaps in final order numbering.
Automated fulfilment
From confirmed order to tracking information
After confirmation, Odoo sends the order to LogiAction with the same order number, customer and delivery details, products, quantities, shipping method and required parcel information. Webhooks return the execution status to Odoo.
Submit the orderOdoo sends the confirmed order and the information required for fulfilment in a controlled request.
Pick and packLogiAction controls warehouse work and remains leading for physical stock.
Return the statusPick results, order status and tracking data return to Odoo through webhooks.
Process the shipmentOdoo updates the order and stock, stores the tracking code and sends customer communication.
Start invoicingAt the relevant process step, the invoice can be created automatically and prepared for financial processing.
Exact Online integration
Send only financially relevant documents
Exact Online does not receive redundant quotations or sales orders. For each invoice or credit note, the connector determines the correct financial context. The Odoo invoice PDF is attached to the Exact invoice so the source document and accounting entry remain together.
1 order number
The same recognisable number runs through the webshop, Odoo, LogiAction, the Odoo invoice, Exact Online reference and customer emails. An order can therefore be found regardless of the system an employee is using.
Frequently asked questions
About this Odoo, LogiAction and Exact Online integration
Why is Odoo the leading system in this solution?
Odoo centrally manages the webshops, products, customers and orders. It creates one controlled commercial order flow that sends validated information to the specialist fulfilment and finance systems.
What is LogiAction responsible for?
LogiAction controls picking, packing and shipping in the warehouse. Statuses, pick results and tracking data return to Odoo through webhooks, while LogiAction remains leading for physical warehouse stock.
Which data is sent to Exact Online?
Only financially relevant invoices and credit notes are processed. The integration determines the customer relation, journal, payment terms, VAT code, revenue accounts, shipping cost account, cost centre and accounting period.
What happens when amounts differ between Odoo and Exact Online?
The connector compares invoice totals and VAT before processing completes. A mismatch stops the flow and produces a clear error so the difference can be investigated first.
Connect sales, logistics and accounting?
Radorfa develops tailored solutions in which Odoo works with webshops, financial software, warehouses and logistics providers.
Plan an integration discussionA practical next step
Your next step with Odoo
A question about users, data or processes? We review the Odoo configuration and relevant integrations before agreeing the work, testing and ongoing management.